Need Better Results From Your Website?
Does your website need a refresh? Experiencing low traffic, a low purchase or conversion rate, slow loading time and/or a high bounce rate? Then the answer is definitely YES!
Read the below tips and contact us to start earning more revenue from your website.
Running a small business is hard!!! There’s so much to know, do, keep up with! With the internet continually becoming a predominant sales and information method, you need to be on the internet. The first step usually includes a website - this tells people what your company does and why they need you!
Even if your sales seem fine, it is important to remember that frequent and strategic updates to your website are necessary for several other reasons.
My tips below will improve your site’s performance but if you’re looking for a real refresh to reach your goals and put more money in your pocket - then contact us today for a consultation.
Why is it important to keep your website up-to-date?
Keeping your content updated with relevant and current information and products will increase visitor engagement and keep them coming back for more.
Search engines love fresh content, and regularly updating your website with new content can help to improve your search engine rankings
Updating your website frequently also helps to keep your brand current and up-to-date with the latest trends and technologies.
Regular updates can also help to identify and fix any errors or bugs on your website, improving its overall functionality and user experience.
By updating your website frequently, you can stay ahead of the competition and stand out in your industry. This can help to attract new customers and increase conversions.
Content tips that will lead to higher engagement, lower bounce rates and ultimately more conversions.
Your website has big goals!! The main goal of your website usually is to obtain conversions and inform people about your services, offers, solutions, products, etc.
It is important to clearly answer ‘who, what, when, where, why and how’ so that your visitors can have all of their questions answered and keep them involved enough to stay on the site longer.
Starter Questions to Answer While Building Your Site:
Who are you, your company or your brand?
Who are your services for? Reflect how you think you should interact with them?
What problems do you solve and what benefits do you offer?
When would people need your service? Identify and connect.
When did you or your company start? How long have you been in business?
Where do you buy? Where do you find information or reviews? Where does your credibility come from?
How do you get started and how long does it take? Is it an instant purchase, 5 question form, 10 minute demo, phone call, etc.? Make it clear how to start and summarize how long it will take for the buyer to receive the benefits so that they know what to expect.
Why should people buy from you and trust you? Why should they choose your specific product? Why would they even be interested?
Best practices for your website:
Clear Call-to-Action (CTA) buttons: What action do you need people to take? Make a purchase, request a demo or a quote, request a meeting? Make it happen with clear CTAs and decisive language.
Keep it Simple and Easy to Use: A clean and simple design will help visitors to easily navigate and find what they are looking for. Use clear and concise language, and avoid cluttered layouts.
High-Quality Content: Your website should provide valuable and relevant content to your visitors. Use a mix of text, images, and multimedia to engage your audience and keep them coming back for more.
Consistent Branding: Your website should reflect your brand identity and be consistent with your other marketing materials. Use the same colors, fonts, and messaging to create a cohesive brand experience.
Optimize for Speed: A fast-loading website is crucial for keeping visitors engaged. Make sure to compress images, minify code, and reduce server response time to improve your site's loading time.
Mobile-Friendly: With more and more people accessing the internet on their mobile devices, it is essential to have a website that is optimized for mobile. Ensure that your website is responsive and easy to use on smaller screens.
I know this is a lot to digest and seem a bit overwhelming - good thing for you, my team of professionals is here to help. Together we can improve the performance of your website, increasing conversions and the money in your pocket as a small business owner.
Contact us today to start earning more from your website!
