Nearly two thirds of American adults use social media. They share who they’re with, where they eat, what they buy and much more. Many businesses choose to ignore social media conversations, but good or bad, this can lose them money. Negative reviews left unanswered can diminish a business’s reputation and drive business away. On the other hand, missing great reviews causes lost opportunities to promote and build your business. So, in 2017, social media monitoring should be an essential part of any business strategy.
Why Social Chatter Matters
Social media spreads information about businesses more quickly than any resource in history. Facebook, LinkedIn and Twitter give people a very public stage on which to voice customer opinions, which they love to do. And other people love to listen.
But while one in four social media users have used social media platforms to complain or share frustrations about a business, social media gives businesses opportunities for positive interaction.
Social sites offer huge opportunities for businesses to engage and interact with customers in ways that were not possible a decade ago. They have eliminated one-way conversations once driven by businesses and have created platforms where businesses ‘talk’ to customers.
Through social media, they can gain a deeper understanding of customers, improve customer satisfaction and understand customer needs in ways that can boost the bottom line.
Social Media’s Reach
Facebook is America’s most popular social media platform with nearly 68 percent of all online adults using it. Instagram has 28 percent of users, 26 percent use Pinterest, 25 percent use LinkedIn and 21 percent use Twitter.
The share of online adults reportedly using Facebook grew seven percent from 2015 to 2016, according to a Pew Research Center survey. This was credited in part to a growing number of older adults who are joining the site. The number of Facebook users who check in daily has also increased to 76 percent versus 70 percent in 2015.
A Better Reputation through Social Media Monitoring
Social media platforms offer businesses ways to increase brand awareness, expand online presence, improve your reputation, and build relationships. Transparent interaction with consumers and customer conversations are vital. They allows you to position your business as a trusted one, and people buy from businesses they trust. By providing valuable information, talking to customers and replying to questions can help you become a valuable resource to consumers.
Regardless of the type and size of your business, social media monitoring allows you to see what people are saying about your business, follow customer conversations and reach out to influencers. Track mentions of your company name, website address, products, names of senior employees and names of competitors. This will allow you to address problems immediately and help you make strategic business decisions.
Small and mid-sized businesses can especially benefit from social media by using it for things like product research, marketing and reputation management.
Social Media Monitoring with RepUvue
Social media platforms are dynamic and are best used proactively. The easiest way to do this is by using social media monitoring tools on a regular basis. RepUvue’s social media monitoring tools allow you to track multiple social media sites through a single dashboard. It organizes data and alerts you to comments about your company. This allows you to easily read and respond to mentions and messages directly through your dashboard.
Take just 10 minutes for a demo to see how RepUvue can help you guard and build your online reputation with social media monitoring. Contact us today.