They’re baaaack! We’re entering the frantic and festive fourth quarter. It’s essential that you have a strategy to capture more business without getting lost in the avalanche of holiday traffic. Being authentic and witty is challenging when you’re exhausted but the seeing conversions increase is exhilarating. So let’s talk about how you can make magic without losing your mind. Start with a nice, simple plan.
Create more clarity in your message. Be clear as glass with your mission, customers want to know exactly what they’re getting when they do business with you. Free shipping, customer service, local installations, etc. Competition is high, get creative, be authentic and stand out in the ever expanding crowd. Promote a new product or service, run a flash sale, consider running a paid social media campaign.
Form strategic partnerships. Find a business that is aligned with what you do and collaborate. Combine knowledge and expertise to promote each other. Acknowledge your partners audience, invite them in. Remember Amazon’s “People who bought this, also bought this” feature is brilliant.
People want to do business with people they know. See above . Strategic alliances are a terrific referral, a word of mouth recommendation from a trusted source.
Be flexible and available. Treat your customers like the royalty they are. Respect them, answer their questions and don’t make them work hard to buy from you.